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About Us
Urban New Concept is a family-run hair salon where passion meets expertise!
We’re Rodrigo and Murillo, a father-and-son duo who have dedicated our lives to hairstyling.
With 17 years of experience, Rodrigo has mastered the craft,
while Murillo, with 8 years in the industry, brings fresh techniques and creativity.
We learned everything in Brazil, but we’re always updating our skills because we love what we do!
Our journey as a salon owners started in November 2022 in Hornby
In 2024, we moved to Sockburn to continue offering top-quality services in a welcoming, family-friendly space.
And 2025 we open our second unit, a barbershop on the busy Colombo St.
What makes us different? Our techniques are unlike any other salon in New Zealand!
We are also very honest about what can and cannot be done to your hair, without creating false expectations.
Come visit us and experience the Urban New Concept difference!
We are specialists in Balayage, a highlights technique that allows the hair to grow naturally and the client does not feel the need to touch up every 6 weeks
as is normally recommended in New Zealand.
Below you can see an example
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Team
This is Murillo. He is 27 years old, married, and a proud father of a little boy .
With over 8 years of experience and an international career in top salons across Brazil, the United States, and New Zealand, he brings both passion and expertise to every client. Being passionate about transforming hair
His specialty is Balayage, creating modern, natural, and personalized looks.
Constantly studying the latest techniques and believe in being clear and honest with every client, making sure their hair stays healthy and beautiful.
Outside the salon, he's a husband, father, and someone who loves the simple things in life—family, fitness, movies, and football.
This is Rodrigo, a highly skilled hairstylist with over 17 years of professional experience. At 44 years old, he brings not only technical expertise but also passion and dedication to every client he works with.
As a proud father of two – his daughter and Murillo – Rodrigo understands the value of care, patience, and attention, qualities that define his approach behind the chair.
Specializing in personalized results that combine the latest techniques with natural, timeless style, he is known for his ability to listen, provide honest advice, and create looks that truly reflect each client’s individuality.
Outside the salon, he practices Jiu-Jitsu and enjoys playing football, hobbies that fuel his creativity, discipline, and energy – qualities that shine through in his work
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